Mission
To be the future global business marketplace for anything and everything agricultural.
Vision
To infuse technology into the world of agriculture so that business could be simpler, faster and more profitable.
Why Haroct as the name?
Haroct is a portmanteau of “Harvest” and “Octopus”.
Why Octopus as the logo?
At the core of Haroct's brand identity is the octopus, a symbol meticulously chosen for its profound connection to our values and strategic objectives within the agricultural sector. The adoption of this emblem was deliberate, chosen for the deep resonance and characteristics it shares with our business ethos and our commitment to our stakeholders. Below we delve into the narrative that our logo encapsulates
Internal Team Culture
Adaptability
Haroct's internal ethos revolves around adaptability, mirroring the octopus's ability to navigate changing circumstances with ease. In a dynamic industry like agriculture, Haroct's team embraces change, continuously adapting strategies and approaches to meet evolving needs and opportunities.
Intelligence
The octopus is renowned for its intelligence and problem-solving abilities, traits that Haroct's team members embody as they tackle complex challenges in the agricultural sector. Drawing from their expertise and creativity, Haroct's team applies innovative solutions to drive positive change and deliver value to stakeholders.
Flexibility
The inherent flexibility of the octopus, capable of navigating through tight confines, is reflective of our approach to business agility and technological adaptability. This allows Haroct to remain at the forefront of industry advancements, consistently adapting to new technologies and evolving market conditions.
Regeneration
Inspired by the octopus’s regenerative abilities, Haroct is dedicated to continuously refreshing our ideas and strategies. We foster a culture of innovation, encouraging our team to think forward and bring revolutionary concepts to the forefront of agricultural advancement.
External Communication
Resonance with Stakeholders
Haroct's key stakeholders, farmers, and downstream commercial buyers, are deeply familiar with the octopus, an animal that resonates strongly with their daily lives. The octopus symbolizes adaptability, intelligence, and resourcefulness, qualities that echo Haroct's commitment to transforming the agricultural industry. By leveraging this familiar symbol, Haroct creates an immediate and lasting impact on its branding goals, fostering strong connections with its target audience.
Accessibility
The octopus, with its eight far-reaching tentacles, symbolizes Haroct’s dedication to broadening market access. We emulate the reach of the octopus, expanding our stakeholders' ability to distribute their products across extensive networks, ensuring comprehensive market penetration and unmatched reach.
Connection
The octopus's interconnected tentacles symbolize the connections forged between Haroct, farmers, buyers, and the wider agricultural ecosystem. Like the octopus, Haroct acts as a central hub, facilitating connections and collaborations that drive growth and innovation across the industry. Through its platform, Haroct fosters meaningful connections, enabling stakeholders to work together towards common goals and shared success.
Resourcefulness
The octopus's interconnected tentacles symbolize the connections forged between Haroct, farmers, buyers, and the wider agricultural ecosystem. Like the octopus, Haroct acts as a central hub, facilitating connections and collaborations that drive growth and innovation across the industry. Through its platform, Haroct fosters meaningful connections, enabling stakeholders to work together towards common goals and shared success.
Haroct
Empowerment through digital apps allows underserved farmers to gain equal access to improve their livelihoods by growing their business.
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