On August 19 2024, the Haroct Technologies offline sharing session gathered a group farmers for an insightful exploration of how the Haroct platform can transform agricultural marketing and logistics. The event was held at Persatuan Eng Choon Batu Pahat Simpang Renggam, Johor. The event titled “Revolutionizing Agriculture: Unlocking Greater Value For Farmers With Online Platform,” the event focused on demonstrating the platform’s capabilities and fostering valuable connections within the agricultural community.

The main purpose and goal of the Haroct offline sharing session was to create a collaborative environment where individuals involved in agriculture could discuss and learn about the Haroct platform’s potential. With a focus on practical applications, the event provided a valuable opportunity for attendees to gain firsthand insights into how Haroct’s tools can enhance their marketing strategies, streamline logistics, and explore new market possibilities.

The event commenced with a welcome speech delivered by Haroct’s team, who outlined the objectives and significance of the session. The opening remarks set the stage for a day dedicated to exploring new opportunities in agriculture through innovative technology.

Lin Ser Kwee (President of the Persekutuan Persatuan Pekebun Sayur Malaysia)  took the stage to deliver an engaging keynote speech on the integration of agricultural technology. He highlighted the potential benefits of advanced technology in agriculture, emphasizing how it can enhance efficiency and drive progress in the sector.

Dylan Lee (Founder and CEO of Haroct) followed with an introduction to Haroct, detailing the platform’s origins and its purpose. Dylan provided insights into why Haroct was developed and how it can be utilized to address common challenges in agricultural marketing and logistics.

The interactive segment of the event featured a presentation and Q&A session led by DY (Haroct’s Head of Digital Marketing) . This session focused on practical demonstrations of how the Haroct platform can be effectively used for marketing and logistics, providing attendees with hands-on experience and answers to their questions.

Additionally, a speaker from KIA SHING IMPORTERS & EXPORTERS SDN. BHD, Koven Lo, presented on the role of technology in enhancing the value of fruit with the title "Impact of Processed Foods on Farmers". This presentation offered valuable insights into how technological advancements can be applied to improve the quality and marketability of agricultural products.

The session also sought to foster collaboration and knowledge sharing among participants, emphasizing the importance of building strong connections between farmers, industry professionals, and other stakeholders. By bringing together this community, Haroct aimed to advance agricultural technology and promote regional cooperation.

The event featured a series of presentations and discussions centered around the Haroct platform’s capabilities. Experts shared success stories and case studies demonstrating how the platform has been used effectively for marketing agricultural products, reducing transportation costs, and identifying new market opportunities. Interactive workshops allowed attendees to delve deeper into these topics, offering practical insights and solutions.

One of the standout features of the session was the opportunity for participants to engage in open discussions and exchange experiences. This collaborative approach helped to highlight common challenges and innovative solutions, strengthening the ties within the agricultural community.

The Haroct offline sharing session proved to be a significant event for the agricultural sector. By providing a platform for learning and networking, the session played a crucial role in advancing agricultural technology and enhancing the efficiency of marketing and logistics processes. Attendees left with a deeper understanding of how Haroct can be leveraged to overcome industry challenges and drive progress in their respective areas.

Moreover, the event underscored the importance of community and collaboration in achieving shared goals. The strengthened connections between farmers and industry professionals are expected to lead to more effective cooperation and the continued development of innovative solutions within the agricultural sector.

The session was well-attended by a group of farmers, each bringing unique perspectives and experiences to the discussions. The composition of the audience highlighted the relevance of the event’s content and the strong interest in adopting new technologies within the farming community.

In conclusion, the Haroct offline sharing session was a valuable initiative that successfully promoted the benefits of the Haroct platform and facilitated meaningful exchanges among agricultural professionals. As the sector continues to evolve, such events will play a key role in driving progress and fostering a collaborative approach to innovation in agriculture.