Setia Alam, Selangor– On 27 September 2024, Haroct Technologies and the Persekutuan Persatuan Pekebun Sayur Malaysia signed a Memorandum of Understanding (MoU) in a landmark event at the Agri Malaysia 2024 Conference Hall, aimed at revolutionizing the vegetable farming sector in Malaysia. This collaboration marks a significant step toward the integration of cutting-edge technology in agriculture, designed to empower local farmers and enhance sustainability across the industry.

Haroct Technologies, a leader in agri-tech, showcased their suite of innovative solutions during the MoU signing ceremony. As Malaysia’s largest B2B online trading platform for vegetables and fruits, Haroct has established itself as a vital connector between farmers and buyers, streamlining logistics, ensuring transparent pricing, and providing real-time market data.

The MoU solidifies the strategic partnership between Haroct and the association, addressing key challenges that have long hindered the agricultural supply chain, including outdated practices, high operational costs, and the growing impacts of climate change. Haroct’s solutions are poised to modernize traditional farming methods, enabling smallholder farmers to adopt technology that improves efficiency and productivity.

Haroct’s platform not only facilitates the trading of fresh produce but also offers farmers access to essential tools that track market trends, optimize logistics, and secure payment transactions—all within a user-friendly interface. This approach aims to create a more resilient agricultural ecosystem, where farmers can thrive in a rapidly evolving market .

The partnership is expected to have a profound impact on the future of Malaysia’s vegetable farming industry. Through this collaboration, both Haroct and the Persekutuan Persatuan Pekebun Sayur Malaysia are working toward a common goal: to enhance the productivity and sustainability of Malaysia’s agricultural sector, ensuring its long-term viability and growth.

As this partnership unfolds, it signals a promising future where innovative technologies play a central role in transforming Malaysia’s agriculture into a more modern, competitive, and environmentally conscious industry. Both organizations are committed to continuing their efforts to drive positive change, setting a strong example for sustainable agricultural practices in Southeast Asia.