Buy and Sell Fresh Fruits & Vegetables Online

Your ultimate platform for B2B buying and selling fresh fruits and vegetables domestically and across borders within South East Asia. Empowering farmers & exporters to reach global markets with ease.

The Haroct app on a phone, showing the home screen with the latest offers

Awards & Recognitions

  • Khazanah Nasional
  • Dana Impak, an initiative by Khazanah Nasional
  • Malaysia Digital
  • Cradle
  • MRANTI
  • Digital Penang
  • SEMy2030

Our Service

Haroct is your comprehensive agricultural hub, seamlessly integrating everything from sourcing agricultural inputs to selling and purchasing crops, offering professional and customized transportation solutions, facilitating cross-border trades, and providing financing options. With Haroct, you have everything you need for your agricultural business in one place.

A farmer in a wide-brimmed hat carrying an armful of harvested leafy greens through a field

Farmers

Haroct simplifies the farming experience by providing insights into consumer demands, streamlining distribution to small restaurants, and managing payments efficiently. Our platform helps farmers understand market trends, optimize deliveries, and handle invoicing and collections seamlessly. Enhance your farming operations with Haroct today.

  • Eliminate payment risks.
  • Access a large pool of buyers nationwide.
  • Zero cost and zero hassle in finding new customers.
  • Lower costs and increase productivity with streamlined processes.

Commercial Buyer

Haroct simplifies ingredient sourcing by offering a wide variety in one place, eliminating the need to juggle multiple suppliers. We address MOQs to prevent wastage and ensure high-quality ingredients, so you never have to compromise. Simplify your ingredient sourcing with Haroct today.

  • Wide range of products and prices available on one platform.
  • Direct connection to alternative sources during shortages.
  • Minimized damage or deterioration of goods.
  • Direct booking of Haroct Logistics for seamless door-to-door delivery.
A market trader in a headscarf offering a cabbage to a customer at her vegetable stallA shopkeeper arranging fresh produce on shelvesA smiling produce trader at his market stall

Our Collaboration Partners

  • Persatuan Sayur-sayuran Malaysia
  • Tunku Abdul Rahman University of Management and Technology
  • Funding Societies
  • Universiti Teknologi MARA
  • ABI Resources
The Haroct seller shop page in the app, with ratings, credit requests and the product gallery

About Us

Vision

To infuse technology into the world of agriculture so that business could be simpler, faster and more profitable.

Mission

To be the future global business marketplace for anything and everything agricultural.

Why Haroct as the name?

Haroct is a portmanteau of “Harvest” and “Octopus”.

Scan to experience the Haroct app: QR codes for Google Play and the App Store. Sign up now to get RM88 credit.

Talk To Our Team

Transform Your Operations: With our teams presence growing in multiple regions, take advantage of a FREE consultation and demo tailored to your business needs.