Investor Relations

Our Story

In Southeast Asia, agriculture stands as a cornerstone of economic growth and sustains millions. The agricultural market, projected to soar to a staggering $310.30 billion by 2028, highlights both immense potential and pressing challenges.

Despite these promising figures, the reality is stark. Over 100 million smallholder farmers in Southeast Asia are trapped in outdated supply chain and market practices, leading to significant food security challenges. These issues are compounded by rising costs, labor shortages, and the impacts of climate change.

Haroct's mission is clear and compelling: To reimagine and reshape the agricultural landscape, starting with Malaysia. By integrating technology into agriculture, we aim to revolutionize traditional farming practices, uplifting farmers, optimizing supply chains, and creating sustainable impact. Join us in reshaping the future of agriculture—one farmer, one breakthrough, and one community at a time